Understanding McDonalds history and strategy analysis

Understanding McDonalds history and strategy analysis McDonalds Corporation is the worlds largest chain of fast food restaurants, serving nearly 47 million customers daily through more than 31,000 restaurants in 119 countries worldwide. McDonalds sells various fast food items and soft drinks including, burgers, chicken, salads, fries, and ice cream. Many McDonalds restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more natural style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables. Each McDonalds restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonalds revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion. History analysis: The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California. Their introduction of the Speedee Service System in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonalds was a man with a chefs hat on top of a hamburger shaped head whose name was Speedee. Speedee was eventually replaced with Ronald McDonald in 1963. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955 , the ninth McDonalds restaurant overall. Kroc later purchased the McDonald brothers equity in the company and led its worldwide expansion and the company became listed on the public stock markets in 1965. With the expansion of McDonalds into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility. McDonalds Corporation pioneers the training of its franchise owners in 1961 with the opening of Hamburger University. This move was aimed to maintain manager and franchisee loyalty in spite of a highly competitive market. First Mcdonals in 1940 Strategic Planning Strategy is defined as the determination of the basic long-term objectives of an enterprise and the adoption of courses of action and allocation of resources necessary to achieve these goals. The time length for strategies is arbitrary, but is probably two, three, or perhaps as many as five years. It is generally determined by how far in the future the organization is committing its resources. A strategy may include major policies. The purpose of strategies, then, is to determine and communicate, through a system of major objectives and policies, a picture of the kind of enterprise that is envisioned. They furnish a framework for guiding thinking and action. Their usefulness in practice and their importance in guiding planning do, however, justify the separation of strategies as a type of plan for the purpose of analysis. Under how the marketing plan supports strategic objectives Phillip Kotler defines marketing as Satisfying needs and wants of the customers through an exchange process. Strategic objective means core objective of company is achieved by some strategy. McDonalds main objective is globalization. McDonalds CEO and marketing executive periodically faces urgent strategic marketing challenges that can affect the future of the company for many years. Frequently these decisions are made without having an opportunity to study the situation and make the best possible decision. A better approach is to perform an annual comprehensive review of markets and opportunities, then make long-term strategic decisions without the distractions of day-to-day marketing and sales activities. Daily decisions then fit into the companys overall strategic marketing goals. Strategic marketing planning process to look at the McDonalds from the customers point of view by asking questions that have a long time horizon, such as: What needs or problems cause customers to consider buying from our McDonalds? What improvements in the customers personal or business life can we enable or improve? Which customer market segments are attracted to McDonalds? 1.2 identify the component parts of the marketing plan Situation Analysis External Analysis Customer Analysis Internal Analysis SWOT Analysis Situation Analysis The situation analysis helps to determine where our organization presently stands. It should examine whats going on outside of the organization, whats happening with consumers, and how the business is functioning internally. External Analysis What external changes are taking place in target market (city, county, state, country and around the world) that could potentially impact McDonalds business? Some things to investigate are: à ¢Ã¢â€š ¬Ã‚ ¢ Changes in political positions and legislation national levels à ¢Ã¢â€š ¬Ã‚ ¢ Changes in technology (new equipment) à ¢Ã¢â€š ¬Ã‚ ¢ Trends and taste in societys values and habits à ¢Ã¢â€š ¬Ã‚ ¢ Competitors à ¢Ã¢â€š ¬Ã‚ ¢ Economic conditions (purchasing power) Customer Analysis Before developing a marketing plan its important to find out what consumers want and how they make purchase decisions. This may require some marketing research. Think about these factors: à ¢Ã¢â€š ¬Ã‚ ¢ Potential customers à ¢Ã¢â€š ¬Ã‚ ¢ Consumer buying behavior à ¢Ã¢â€š ¬Ã‚ ¢ Which item is more sale then other and why? Internal Analysis Knowing the state of the McDonalds and its resources helps to determine where it is strong and what areas need attention. The following also include in the marketing plan à ¢Ã¢â€š ¬Ã‚ ¢ Current state of human resources à ¢Ã¢â€š ¬Ã‚ ¢ Businesss performance according to competitors SWOT Analysis Conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis is essential in assessing the companys position and serves as a guide to developing marketing plans. Benefits of a SWOT Analysis A SWOT analysis provides a fairly simple, low-cost way of assessing the companys position. It presents information that is important in developing business and marketing plans, as well as setting organizational goals and objectives. It tells you where the company currently sits, and where it needs to go in the future. When McDonalds conduct SWOT analysis à ¢Ã¢â€š ¬Ã‚ ¢ Examine your companys strengths, weaknesses, opportunities, and threats from a customers perspective. If youre having trouble viewing issues that way, ask customers what they think through feed back form which is present on very McDonalds or conduct surveys to view over all target market. à ¢Ã¢â€š ¬Ã‚ ¢ Separate internal issues from external issues. The companys strengths and weaknesses are internal; opportunities and threats are external. The main think is, first McDonalds analysis these two other factors are present in us yes or not. If the answer is yes, the issue should be classified as external. Some things to consider about company when determining your strengths and weaknesses are: à ¢Ã¢â€š ¬Ã‚ ¢ Size à ¢Ã¢â€š ¬Ã‚ ¢ Scale à ¢Ã¢â€š ¬Ã‚ ¢ Customer Perceptions (changing taste, what they need new) McDonalds is doing some research on existing competitors, industry, and the environment in order to complete the opportunities and threats portion of your SWOT analysis. Here are some main points to consider: à ¢Ã¢â€š ¬Ã‚ ¢ Trends in the competitive environment à ¢Ã¢â€š ¬Ã‚ ¢ Trends in the technological environment (update technology) Once McDonalds finished his SWOT analysis, include the resulting strategy in business and marketing plans. Some key actions to take include à ¢Ã¢â€š ¬Ã‚ ¢ Transform strengths into capabilities by matching them with opportunities in the environment. Strength: The company has a very efficient order fulfillment and process very fast way Opportunity: There is an unfulfilled need for the companys product in other countries Capability: The Company is capable of providing its taste worldwide à ¢Ã¢â€š ¬Ã‚ ¢ Convert weaknesses into strengths by investing strategically in key areas. Weakness: Employees are not familiar with the latest technology (lack of on job trainings) Investment: sends employees to classes, workshops, and conferences Strength: Employees now have inside information on cutting edge technology à ¢Ã¢â€š ¬Ã‚ ¢ Weaknesses that cannot be converted into strengths become limitations. Any limitation that is obvious and meaningful to consumers must be minimized. Meaning to consumers: Consumers may not be able to find the new items verity Minimization: Allow consumers to purchase through other channels, such as McDonalds open parcel window if any person want to take away he dont need to stand in queue in side the McDonalds, he drives to that window and make order. 2.2 Mitigation Plan1 A defined set of tasks agreed upon by appropriate members of the Project Team that will be executed in the current weeks Project Plan with the express purpose of reducing a given Risks Likelihood and/or Impact. All Risks with a Likelihood of 3 or more and/or an Impact of Operational or Profound must have a defined Mitigation Plan. (NOTE: a given Project Team may choose to define Risk Mitigation Plans for Risks with lower Likelihood and/or Impact rankings). All tasks in the Mitigation Plan should be assignable to a single accountable resource associated with the Project. Each Task must be granular enough to be accomplished within one weeks time by the assigned resource, i.e. the tasks listed in a given Risks Mitigation Plan are expected to flow from the Risk Matrix onto the teams Project Plan. (NOTE: For Mitigation Plans whose complete Task Set requires more than one week to complete, the Project Team may find it helpful to indicate in this Risk Matrix column from we ek-to-week which of the specific tasks in the Mitigation Strategy have been completed to better help in the visual tracking of the progress of the Mitigation Strategy.) 2.3 Marketing plan Four steps of market plan are following: Conduct a communications marketing analysis Establish objective Create a budget Prepare a promotional strategy Conduct a communication market analysis Competitive analysis Opportunity analysis Target market analysis Customer analysis Positioning analysis Competitive analysis Fries of identify our major competitor and communication strategies and tactics of each competitor. Scour the landscape for competing and similar events that are happening around the same time. We Find out what similar events is charging for admission; consider how your product differs from theirs and what will give you the edge. We can turn similar competing events into an advantage through joint promotions. But be careful, as joint promotions can sometimes confuse the marketplace.  · Number and size of major competitors and Particular strengths and weaknesses of competitors  · Cost or funding advantages that competitors have  · Pressure from substitute products (home entertainment products and services). Opportunity analysis We see competitor what are their opportunities. Where your product will exist your competitor is heavily saturated. Whats opportunity that is not being followed? Are your competition is ignored by customer. Target market analysis Here are some examples of the kinds of markets you might be targeting. If we dont have this information from our own ongoing research, we can put together a profile from reading the research of others. For example, we can obtain magazine readership profiles from the advertising department and many arts funding agencies have market research. This is a step-by-step guide to creating a campaign strategy Market size: To make a successive product you must need to collect information about market and his size and segment. Mostly people have didnt knowledge about computer due lack of interest and knowledge. Our product barrier is very small network of telecommunication and high prices in computer prices. Customer analysis Identify the current customer of the company and your competitor. Analyze who is potentially customer who do not purchase the product but may become interested. Then analyze your product customer like whats his age, sex employee, unemployed, and his psychograph profile which is given below:  · Age: 40% aged 40 to 54 and 45% 18 to 39  · Sex: 25% female  · Employment:70% working  · Psychographic profile: 45% experiential cluster, Experience new groups and enjoy new and different things. Attracted to visually interesting performances and like to be made to think. Positioning analysis All promotions are related to our or our companys overall market positioning for us or our company. Positioning differentiates your company or offers our competition and should appeal to our target market. Market positioning Look at other companies, how they promote themselves, their audiences, their location, their programming. We differentiate organization or event in relation to the competition. Here are some examples:  · The market leader, the market challenger.  · As attracting younger or older audiences, family audiences, cutting edge or more mainstream audiences  · Your spectacular location, entrance policies Establish communication objective Our product advertising mission is to making an effective advertisement according to our budget and cost effective advertising. Our objective is as follow: Develop brand awareness Change consumer beliefs or attitude Increase good/service category or attitude Enhance purchase actions Encourage repeat purchase Build consumer traffic Enhance firm image Increase market share Increase sales. Create a communication budget Percentage of sale Meet the competition What we can afford Objective and the task Quantitive model Prepare communication strategy Communication is not just about persuasion its about education and image-building, about listening to and engaging with people of all ages from all kinds of backgrounds. The theory of communication Introduction Know yourself Know your audience Know your competitors Market positioning WRITING YOUR COMMUNICATIONS STRATEGY Introduction Communication objective Target Audience   Key Messages Key Selling Points Personality and Tone COMMUNICATIONS PRACTICE Introduction Communications Channels Words The Image

A CLOCKWORK ORANGE :: essays research papers

Many of us like to think that humanity as a whole is progressing to a better future where we will live united and in peace with one another, a time of a more enlightened society. But there are those among us that do not share these beliefs. In A Clockwork Orange, by Anthony Burgess, the futuristic world is displayed as a world turned upside down and in shambles. This 1962 classic is a frightful depiction of what our society could become and possibly what it already is. Drugs almost seem to be legal and unregulated and subsequently are widely used. The prison system is overcrowded with young punk criminals who are inherently evil with no regard for humanity, or any part of society for that matter. The youth takes over the streets at night and beat anyone they encounter. The elderly sit around in bars and drink the remainder of their lives away. The people have become desensitized to violence, because it is so prevalent in their lives. A Clockwork Orange is a very intriguing story tha t deals with many social problems, not offering a solution, but pointing out obstacles in the way of the creation of a more perfect society. A Clockwork Orange is written in the first person by the main character, Alex. This makes the story more personable by allowing the reader to see into the mind of Alex as he goes through the many changes that he does. Three of his friends or droogs that help him in his crimes are Dim, Pete, and Georgie. Throughout the story the author creates his own language called nadsat, which is used by the youth of the futuristic world and is at the height of fashion. Nadsat is a mix of Russian, English, and the slang words of both. It is meant to set the violence apart from reality, making it almost cartoon like. The story begins at the start of a wild and violent night with Alex and his friends sitting in a diner. To start off a typical night they encounter an old man walking the streets, so they harass and hit him. But this is not just any ordinary harassing episode but more of a complete and utter pounding. They beat the defenseless man until he is all bloody and disoriented. They then send him on his way, half naked and crawling home, later that night they saw an old drunken man sitting on the ground and they decided to beat him until he was delirious.

Explain what the what the principles and activities of your business are Essay

The Wycombe District Council (WDC) is an organisation run by the government that provides a wide range of facilities in parts the Buckinghamshire County that is needed to build a community. Public spending e.g. council tax, pole tax, housing rent etc, funds a majority of these services. These vital needs for a community that I will be investigating are services such as housing, public transportation and leisure. HOUSING The need for housing takes priority over all the other needs in the community because without housing over half of today’s population in Briton would be homeless. Because of this need the Council’s objectives in providing this service are: * To provide affordable long term housing for identified community needs. * To provide sustainable and self- sufficient communities through housing initiatives. * Ensuring the provision of adequate range of accommodations to meet identified needs of the community. * I identifying sites to meet the Structure Plans allocating homes for the hosing needs. * Identifying and acquiring suitable sites where necessary for the development of affordable housing. The Wycombe and district council also provides accommodation for the homeless or people in danger of becoming homeless. If such situations were to occur, under the provision act of 1996 the WDC ha s a duty to help any legal citizen in such situation. However the council is ineligible to give homeless asylum seekers in accordance with the asylum and immigration act of 1996, but asylum seekers can seek advice from either the council or citizen advice bureau or housing association. TRANSPORTION AND TRAVEL The Bucks County Council (BCC) is known to provide the three major ways to travel within and from the Bucks area either by train, bus, or coach. The other mode of public transport that is known as taxi that runs in and around the Wycombe District is under licensed by the WDC. The Bucks County Council can be overseen as a head office to the Wycombe District Council. However in providing these services the BCC aims are: * To ensure all new development helps to minimise the amount of motorised travel. * To increase the proportion of journeys taking place by public transport, on foot and by cycle and making these attractive, safe and being alternatives to the car. * To raise the awareness of the wider impact of travel decisions and the need to change travel habits. * To support and co-ordinate community transport community transport facilities. * To promote road safety. * To ensure adequate transport infrastructure exists to service current and purposed developments. * To improve the management of traffic and parking so as to minimise congestion and journey times. * To reduce to the impact of vehicles on the environment in terms of pollution and congestion. LEISURE The WDC offers a wide verity of leisure facilities such as a sports centre that offers a wide selection of sports facilities that include: * 50m swimming pool, * 25m teaching pool, * Multi-purpose sports hall, * 4 Squash Courts, * Simpsons’ Dance Studio, * ‘Lifestyles’ Health and Fitness suite (including sauna and spa), * 6 rink bowls hall, * ‘Bodyzone’ body building room, * Athletics track, * Synthetic turf pitch, * Crà ¯Ã‚ ¿Ã‚ ½che, * Moonbase’ * Children’s soft play area, * Cafeteria /Bar, * The round house ‘Health and Beauty Salon’ LEISURE (continued). The other leisure attractions the WDC has to offer are places like the ‘The Swan Theatre’, a modern threatre with the capability of seating up to 1000 people, found in the Wycombe town centre, offering a wide verity of professional and amateur entertainment with conference facilities. Other attraction that can be found around the High Wycombe are: an artificial lake by the Rye mead used for fishing during summer times as well as an open air heated swimming pool also used during summer time. The UCI 6-screen cinema that’s found a mile and a half from the town, aswel as the Wycombe Museum opened in 1999 where fascinating history and renowned collection of Windsor chairs can be discovered. And many more attraction can be found around the Wycombe district area. In order to recognised the need for these facilities the WDC had set a list objective in order to find out exactly what kind of leisure facilities the public wanted, they were: * To identify the leisure needs of all sectors of the community. * Optimising the use of existing leisure provision. * Promoting equality of access to leisure facilities and services for all including where appropriate direct provision. * Encouraging self-help, partnership working and community participation in the delivery of leisure opportunities. * Conserving, enhancing and promoting the heritage of the District. * To help achieve healthy lifestyles through the Health and Promotion Scheme. Task 2 * Give a description of the work of the human resources department. ALso a description of the work of three other departments -excluding the customer services department†¦ THE HUMAN RESOUCE DEPARTMENT. The Human Resources/Personnel department within any organisation is the department that deals with a majority of the company are internal and external affairs such as: recruitment, training, company polices, development within the company, promotions etc. After collecting some information about the human resources department at the WDC, I learned that they deal with a wide range of different topics, which are * Co-operate services * Recruitment * Management of project * Polices and development * Promotion of equal opportunities * Staff management with the trade union * Reward and establishment TRANSPORTATION AND TRAVEL DEPARTMENT The Transportation and Travel department at the Wycombe and District Council is responsible for the provision of public transport service in and around the High Wycombe district, services such as an organised bus service, to meet the needs of ordinary people who needs to needs to travel by public transport on a daily basis, e.g. for people to get to work school, work, college, to get to other destinations etc. Other services such trains are operated by a large rail network company called Chiltern Railways that run through out the southeastern part of Britton. Another means of public transport is the taxi service; which are all licencend by the council to operate under specified rules and regulation. Other services that are dealt with in this department are * Car Parks (multi-storey car parks surface) * Hackney Carriages * High Way (non agency) * Street Nameplates * Transport Planning * Footpaths and Bridleways * Footways Lighting * Travel Concessions (for elderly people) COMMMUNITY SAFTY This department at the council focuses on safety within the community such as the reduction of crime within the community. The main activities within this department are working together with both the police and the community in an effort to reduce crime and disorder with in the community. Other activities include the monitoring of C.C.TV in and around the town centre. As part of the major plan to reduce crime, the Wycombe District Council has form a large organisation together with members from different organisation called the WYCOMBE SAFTY PARTNERSHIP; here is a list of the organisation that forms that partnership: * Thames Valley Police * National Probation Service (Thames Valley) * Bucks County Council including Youth and Community, Education and Social Services * Youth Offending Team * Drugs Action Team * Local heath providers * ConneXions * Buckinghamshire Fire and Rescues services * Parish and Town Councils * Voluntary Organisations THE ENVIRONMENT DEPARTMENT This department covers a wide range of different task that affects the environment and the community. To ensure high standards of health and safety within the community is kept to a maximum, the council has to ensure rules and members of the community follow regulations. To enforce health and safety the council has to find a way to control these areas in the community: Pollution Pest/Dog Control Atmospheric pollution Control of pest and dogs e.g. dropping faeces in Environmental Monitoring a public park etc. Noise control Consumer Protection Public Health and Safety Food and safety control Public health and safety licensing Health and safety Public Services Waste and Cleansing Development control (appeals, applications, Domestic refuse collection? civic amenities advice, and enforcement) Sewage and cesspool emptying Planning policy Street sweeping and litter collection Urban design and planning Waste reclamation Conservation Environmental Management Flood Prevention / River maintenance Environmental policy group Flood prevention and river maintenance Building Control Building control. Task3 * A DESCRIPTION OF HOW THE EQUAL OPPORTUNITIES ARE SAFEGUARDED BY LEGISLATION†¦ The Wycombe District Council has a strong commitment to promoting equal opportunities, both to the community that it serves and the people they employ. Because the council values the communities within the district and its workforce they believe everyone should be treated fairly, regardless of their race, religion, ethnic background, sex, H.I.V or marital status (e.g. woman, with kids etc) under the equal opportunities law, every member should be treated equally to the highest standards possible. If a service user has a complaint of discrimination against the council they can either contact the reception desk or write to the chief officer. All complaints of such kind are dealt with seriously. Task4 An explanation of how different functional areas communicate with each other At the Wycombe District Council there lots of different departments that the members of staff will need to communicate with each other from in order to deliver the service they aim to deliver. The need for internal communication within any organisation weather large or small is absolutely vital for their business to keep growing stronger and stronger. At WDC there are lots of different methods used to communicate internally, weather it being a quick message, an informal letter, documents concerning another department about a customer, newsletter or staff notice etc. The methods in which these can be done are through the internet, e-mailing, fax, telephone, answer machines, portable radio, beeper mobiles etc. The WDC also uses similar ways to communicate with their external contacts for various reasons such as a purchase order a enquires about their services etc, this can be done through face to face conversation, faxing, telephone, e-mailing etc. There are advantages and disadvantages that goes with some of the methods used to communicate e.g. With visual meetings, telephone or face to face conversation, it is more easier to be able to get an instant response or you can also give an impression or read the other persons body language. And the disadvantages can sometimes be more common than the advantages, methods such as e-mailing which has a time delay where the recipient can take a long time to respond which is the same for faxing, answer machines, beepers and telephone where the person may not be around to receive the call Task5 Explain the organisational structure of the business The organisational structure at the Wycombe District Council is set up into various departments in accordance to the service that is involved with the job role. Each department is department is managed and run by different members of the directing board. Below is a list of the different department and details of the services and job role that is undertaken. A copy of the WDC’s organisation chart is put on a separate sheet with the rest of this assignment.

Studying The Entrepreneurship Strategies Of Startups - Free Essay Example

Sample details Pages: 6 Words: 1872 Downloads: 7 Date added: 2017/06/26 Category Education Essay Type Narrative essay Did you like this example? The entrepreneur is an individual who introduces something new in the economy- a new production method, a new product, a new source of raw material, a new market etc.  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  -(Joseph Schumpeter,1934) An entrepreneur is the one who always searches for change, responds to it and exploits it as an opportunity. Innovation is a specific tool by which he exploits change as an opportunity, for a business or service.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Peter Drucker (innovation and Entrepreneurship, 1986) A true entrepreneur is the one who is endowed with more than average capacity in the task of organizing and coordinating the various other factors of production. Don’t waste time! Our writers will create an original "Studying The Entrepreneurship Strategies Of Startups" essay for you Create order   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   (Francis Walker, 1897) The literature review is diverged in two- Starters and Acquires. There will come a time when big opportunities will be presented to you, and youve got to be in a position to take advantage of them. Sam Walton, founder of Wal-Mart Inc. Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage. Niccolo Machiavelli The entrepreneur is our visionary, the creator in each of us. Were born with that quality and it defines our lives as we respond to what we see, hear, feel, and experi ence. It is developed, nurtured, and given space to flourish or is squelched, thwarted, without air or stimulation, and dies. Michael Gerber The economist J. B. Say from French will shift the resources of economy out of the lower area and will send to the higher productive area with a greater yield. The definition is not revealing about the entrepreneur. And it has been created 200 years back, there has been a confusion about the definitions on entrepreneurship and entrepreneur. According to the United States, entrepreneur is the person who owns a small business. By these entrepreneur or the entrepreneurship will be represented by a small business. Start-up Companies Startup companies can be anything which can include a simple company. Startup company is that which looks forward for the growth, and the companies that are technology oriented. People who plan to invest in the newer companies are identified by the profile, scalability, and the risks involved. This means that these involve the low level bootstrapping costs, risk in a high level, and a high potential return. Startup that are successful will need less investment for parameters like capital, land, and labor compared to the established business. Startup usually have various options for funding the business. Startup companies can get help for beginning the operations exchanging the cash for the sake of equity purpose. This help can be received from investors of the angel and the firms like capital venturing. While in practice various startup are found by initiators themselves. Factoring is one of the option that will not be unique for the start ups. The important task while starting up the business is conducting the research for validating, accessing and developing the ideas and the concepts of the business that adds to the opportunities for establishing further understanding about the ideas and the business concepts and the commercial potential. According to the Intellectual property attorney of McDonough, if the value of the company is based on the technology it uses it is equally important for the owners of the business for obtaining the intellectual property protection for the ideas of their own. In a news magazine The Economist estimated that for about 75% of the value for the companies based on US are based on their own property. The small companies value is based on the property of intellectual. Startup companies must develop the strategy to protect the capital. According to John L. Nesheim the startup companies that are associate with the newer technology will have high returns for the investors and the creators. Anyways startup companies have failure r ates highly. According to a research the CEOs of the companies expect the stocks worth $6,500,000. According to JAMES F. MCDONOUGH III a company might no more a startup company while it has milestones as in to profits, public trading IPO, existing as an independent entity through an acquisition. Companies may fail to work together. These patent assets of the start up wors are purchased by the patent trolls. These patents are taken from those companies and are assert these patents against the companies. Acquisition Companies An industry purchasing another one is also called as achievement which further can be known as takeover or invasion or conquest. An achievement could be very pleasant or aggressive. When it is ina friendly or pleasant situation, the organizations will help in discussions. If it is in an aggressive case, the target industries management might not have any knowledge about the takeover (Stahl, 2005). The other type of achievement is exactly opposite where in it is the combination of an agreement which allow a private company to get publicity in a very shorter time span. (Lassen DEENITCHIN, 2006). This type of merger take place when a private company which consists a very powerful prospects and very keen to increase or improve their financial situation. Attaining the achievement successfully is a very difficult task, while different studies had shown that about 51% of achievements have not been succeeded. Most of the factors are involved at the time of results as achievement procedu re is very difficult. Buyer has to purchase the shares in turn buying the control of the company. Ownership of the company conveys the effectiveness of having control over the assets of the company. Since the company has acquired the ongoing concern as intact. This kind of transaction will carry all the possible liabilities accrued in the business and the risks the company will face with the commercial environment. Target companies assets have to buy by the buyer. Through the liquidation or the dividend process the cash of the targets is received by the sell-off needs to be paid back. While the buyer buys the assets completely, the target company will be completely empty. The transaction is often structured as the purchased asset. This leaves the liabilities and the assets that are not required. This is more applicable where the liabilities are foreseen that might include the future, and the damaged awards like litigations over the damaged products, benefits of the employees, or the terminations of the employees, or the damages of the environment. The main disadvantage of this structure is the tax that many jurisdictions outside the United States that imposes on the transfer of the assets of the individuals. The structure of the stock transactions can be structured with the exchanges or with any other arrangements that can be free of tax, neutral with the tax, for both the shareholders of the sellers and to the buyers. Managing Tension for Competitive Advantage Think of todays organizations. Most of them face the challenge of changing frequently in order to meet the needs of those they serve, such as customers, suppliers, and shareholders? Indeed, for many organizations, using their resources and skills to change in ways that will create value for stakeholders, and perhaps especially customers, is becoming increasingly difficult. The challenging nature of competing in a global environment creates several tension-filled questions for firms: In what markets should we compete? Should we offer standardized products across all markets or should we modify our products for local preferences? How much risk are we willing to accept to compete in markets with which we are not deeply familiar? What kinds of skills should we develop in order to become more innovative? The issues raised by these questions have the potential to create tensions in todays firms. (Cappelli Hamori,2005) All of these tensions (and certainly others) are important and demand careful consideration by those interested in organizational success. What is of interest to us, though, is a particular type of tension that the need to rapidly change creates for firms; specifically, the need for a firm to learn how to simultaneously exploit today that which it does well relative to rivals, while also exploring to determine what it needs to do to be successful in the future. In essence, this tension is between doing what is necessary to exploit todays competitive advantages and exploring today for innovations that can be the foundation for the firms future competitive advantages. It is assumed that the ability to effectively manage this tension is rapidly becoming a key differentiator between maintaining organizational success and facing dwindling performance over time. The Fortune 100 annual survey rankings indicate that most firms do, in fact, find it difficult to sustain their performance over a considerable period of time. As evidence for this assertion, consider the fact that only 26% of the 100 companies listed in Fortunes 1980 ranking remained on the list in 2001. Research Questions Objective The study aims to examine the difference in entrepreneurship strategies of starters and acquires and their motives. The way in which the opportunities are being recognized and achieved by entrepreneurs, the theories developed by the entrepreneurs to match the core competencies of the acquirers business. The study is carried out by quantitative data (case studies). The research monitor to identify and split opportunities, the degree of innovativeness and risk required to be taken by a entrepreneur. Research Questions: Organizational growth and Marketing analysis of both starters and acquires Difference in entrepreneurship strategies and motives of starters and acquires Measure of success after the acquisition had taken place Risk factor involved in starters and acquires entrepreneurship Methodology This study is an exploratory qualitative study with a purpose to understand the similarities, differences and study the companies who were started on the basis of start-up firms and acquainted companies. The aim of the research is to provide grounding for future study. The research strategy used is part case-study approach and part exploratory and descriptive study. As a part of the case study, there are two organizations which sell identical services but has diverged approach of start-up and acquisition. The exploratory and descriptive part deals with information on the entrepreneurship background, strategies, industry data, and some recommendations.  The exploratory information is through literature search, press releases and certain interviews. The study is a Cross sectional study, keeping in mind the time constraints and not indulging in a full Longitudinal analysis. Some information, like industry trends and growth, is secondary data calculated over a period of ti me. Data collection methods used in this research is interviews and secondary data. The data is of qualitative nature. Though only two organizations are considered for review, but it has drawn lot of information to assess all the characteristics and strategies of entrepreneurship. Some of the limitations of the research include not being able to analyze on bigger organizations due to time and mobility limitations. Time Scale Resource Requirements The research will use qualitative methods, data analysis, and interviews. As major of the startup companies are through the success spree, at the certain level, they merge with other sectors to spread out in the global market. Keeping an eye over the above, the research also includes exploring the previous fiscal year statistics or later which can help to know their past and current stats. So, Case studies of few industries would be taken up during the research for deeper analysis for few key strategies adopted and implemented by them.